In the current competitive environment, establishing a robust brand presence is imperative for businesses seeking to differentiate themselves and foster deeper connections with customers. A brand transcends mere visuals like logos or memorable slogans. It embodies the core identity of your company, shaping perceptions and distinguishing you from rivals. Below, we present an eight-step roadmap to assist you in constructing a compelling brand from the ground up in 2023. 1. Understand What a Brand Represents…
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