Introduction: Twitter, revered as a cornerstone of digital communication, has transcended its origins to become a pivotal platform for marketers and consumers worldwide. Despite its prominence, the platform’s trajectory on a global scale reveals a nuanced evolution marked by periods of growth, adaptation, and transformation. The Rise of Twitter: In the annals of digital history, Twitter’s ascent emerges as a testament to its enduring relevance in the social media landscape. Embarking on its journey in…