In the ever-evolving landscape of e-commerce, direct-to-consumer (D2C) marketing has emerged as a powerful force. D2C brands bypass traditional retail channels, selling directly to consumers through their own online stores and other digital platforms. This approach offers greater control over brand messaging, customer experience, and data collection, allowing D2C marketing to create a unique and personalized customer journey. Why Own the Customer Journey? The traditional retail model often creates a disconnect between brands and consumers.…