Imagine a symphony orchestra. Each instrument plays a beautiful melody, but without a conductor to unify them, the result is a cacophony. This is what happens when marketing efforts operate in silos – disconnected departments create disjointed messages, leading to a confused audience. Integrated marketing is the conductor that brings harmony to your marketing efforts. The Perils of Marketing Silos Traditional marketing often suffers from departmental silos, where teams like advertising, social media, and content…